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To Brand or Not to Brand...

Updated: Oct 25, 2023

Not branding all corporate gifts is a strategic decision that can be appropriate in certain situations. While branded corporate gifts can serve as a form of marketing and brand promotion, there are times when unbranded or subtly branded gifts may be more suitable.

Here are some reasons why you might choose not to brand all corporate gifts:

1. Personalisation: Unbranded or subtly branded gifts can feel more personal and thoughtful, as they don't carry the overt promotional aspect that branded gifts do. This can make the recipient feel genuinely appreciated.

2. Showing Appreciation: Sometimes, corporate gifts are given to show appreciation or gratitude for employees, clients, or partners. In such cases, the emphasis is on the act of giving and the sentiment behind it rather than promoting the brand.

3. Avoiding Over-Promotion: Overly branded gifts can come across as too promotional and self-serving, which might not be well-received in certain settings or with certain individuals. Unbranded gifts can avoid this perception.

4. Maintaining a Professional Image: In some corporate environments, maintaining a more professional and understated image is important. Unbranded or subtly branded gifts can align better with this approach, ensuring that the focus remains on the recipient.

5. Promoting Long-Term Relationships: Unbranded gifts can be seen as a gesture of goodwill and a commitment to a long-term relationship rather than a transactional, promotional exchange.

6. Gift Suitability: Some gifts may not be conducive to branding due to their nature or design. For example, a high-end, artisanal gift may be best presented without any branding to maintain its elegance and authenticity.

7. Cultural Considerations: In some cultures, gift-giving is a highly valued tradition, and branded gifts may be considered inappropriate or insincere. In such cases, unbranded or subtly branded gifts are more culturally sensitive.

8. Employee Recognition: When recognising individual employee achievements or milestones, unbranded or subtly branded gifts can be more personal and meaningful, focusing on the individual rather than the company's branding.

9. Compliance and Policy: Some organisations may have policies or guidelines that restrict or discourage excessive branding on corporate gifts. It's important to follow such policies when deciding on gift branding.

It's essential to strike a balance and consider the specific context and goals of each gift-giving situation. There may be occasions where branded gifts make sense as part of a marketing or promotional strategy, while unbranded gifts may be more appropriate for expressing gratitude, building relationships, and showing genuine appreciation.


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